GLOBAL - In this installment of the CMO World Tour, Frédéric Colas, chief strategic officer of Fullsix, sits down with João Ciaco, director of advertising and relationship marketing for Latin America and Brazil, Fiat, in Beijing.
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Nokia's director of global marketing operations, Phillip Manzi on how digital is bringing advertising back full-circle to a big focus on word-of-mouth strategies.
In the first of a series of interviews by Frédéric Colas, the chief strategic officer of Fullsix speaks with Chris Burggraeve, global chief marketing officer for AB InBev. The project is in partnership with the World Federation of Advertisers and Facebook.
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Revlon CMO Julia Goldin as part of the CMO World Tour series.
GLOBAL - Frédéric Colas, the chief strategy officer of digital marketing group Fullsix interviews Intel's global vice-president of marketing & sales Johan Jervoe on the challenges for corporations looking to navigate the speed of the changing digital world.
Frédéric Colas, chief strategic officer of Fullsix, interviews Jon Wilkins, the co-founder of creative agency Naked Communications, as part of the on-going CMO World Tour series.
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Federico Gonzalez, senior vice-president of marketing and sales at Disneyland Paris, about the dangers of focusing on the small percentage of customers that fall into the early-adopter category.
Frédéric Colas, chief strategic officer of Fullsix, interviews the CMO of Yum Brands Asia, Vipul Chawla, on how the company responds to social media crises, in this installment of the CMO World Tour project.
Frédéric Colas chief strategy officer of Fullsix speaks to David Fischer, VP of advertising and global operations at Facebook on the importance of speed in the world of digital marketing.
Frédéric Colas, chief strategic officer of Fullsix, speaks to Jim Stengel, president and founder of the Jim Stengel company and former CMO at Proctor & Gamble, on differentiation through corporate values.
As part of the CMO World Tour series, Frédéric Colas is the Chief Strategic Officer of Fullsix speaks with Olivier Faujour, President of General Mills in France, Benelux and Italy on digital media's global reach.
Frédéric Colas, chief strategic officer of Fullsix, interviews Martin Riley, chief marketing officer of Pernod Ricard on the joy of the informed consumer in this latest installment of the CMO World Tour project.
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, sits down with Pierre Woreczek, chief brand and strategy officer, McDonald’s Europe, to talk about brands handing over control to the consumer.
Frédéric Colas, chief strategic officer of Fullsix, speaks to Keith Weed, chief marketing and communications officer at Unilever, on marketers who, until they become digital natives, are "lost".