CMO WORLD TOUR: Chris Burggraeve, global CMO for AB InBev, on understanding digital

In the first of a series of interviews by Frédéric Colas, the chief strategic officer of Fullsix speaks with Chris Burggraeve, global chief marketing officer for AB InBev. The project is in partnership with the World Federation of Advertisers and Facebook.

by Frédéric Colas

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