There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But to what extent do internet discussions impact sales?
SHENZHEN - Local agency CC&E has been appointed by mattress producer Shenzhen Airland to handle brand activation, packaging and market promotion.
BEIJING - RenRen holding company Oak Pacific Interactive has issued an internal announcement confirming its advertising revenue has already exceeded RMB100 million (US$14.62 million) in the third quarter of this year.
Right now, the hottest trend in China's bustling online world is group buying websites.
Right now, the hottest trend in China's bustling online world is group buying websites.
BEIJING - Chien Hwang, currently head of the creative team at TBWA Beijing, has been appointed executive creative director of TBWA Shanghai, replacing Eddie Wong, who is leaving the industry after 20 years.
SHANGHAI - New York Festivals, now in its 53rd year of honouring the 'world's best work', announced the winners for its International Advertising Awards at a series of events held over the weekend.
SHANGHAI - DDB Group's CRM outfit Rapp is believed to have won the customer relationship management business for all brands under Diageo's Johnnie Walker label across China.