Leo Burnett, Arc Worldwide Manila hires chief digital officer
MANILA - Leo Burnett and Arc Worldwide Manila has announced the appointment of Paul John Peña as chief digital officer.
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ZenithOptimedia Philippines appoints strategic resource director
MANILA - ZenithOptimedia has appointed Maita Consulta as director of strategic resources.
DDB Philippines bags East West Bank
THE PHILIPPINES - DDB Philippines has scooped the East West Bank account and will carry out its creative, PR and media placement requirements.
JWT Hong Kong appoints co-ECDs
HONG KONG - JWT Hong Kong has appointed the art-and-copy team of Philip Lee and Barbara Fu as co-executive creative directors, effective 1 October.
Department of Tourism Philippines media pitch field down to three
MANILA - Aegis’ Media's Force Vizeum team was disqualified on a technicality, further narrowing the pitch field in the Department of Tourism (DoT) media review, which was repeatedly postponed due to flooding in the capital in early August.
James Bernardo leaves Bates Philippines to join SM Supermarkets
MANILA - James Bernardo (pictured) has left his position as executive creative director at Bates Philippines to join SM Supermarkets as vice president of marketing.
Ogilvy wins eight-way pitch for WWF account in the Philippines
MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.
Ogilvy wins eight-way pitch for WWF account in the Philippines
MANILA - The World Wildlife Foundation (WWF) Philippines has appointed Ogilvy & Mather as its creative agency to help generate support and financial aid for its marine conservation efforts.
Manuel Quiogue heads GroupM Philippines as managing partner
MANILA - Less than three months after retiring as president and COO of GMA Marketing, Manuel P. Quiogue (Meckoy) has joined GroupM Philippines as managing partner of WPP media agencies including Maxus, MediaCom, MEC and Mindshare.
McDonald's charges Leo Burnett Manila with creative business
MANILA - McDonald's has handed the creative and marketing services duties for its McDelivery Service, 24-hour stores, Drive-Thru and Dessert Centers to Leo Burnett in the Philippines.