Adobo Magazine
Mar 14, 2011

ZenithOptimedia Philippines appoints strategic resource director

MANILA - ZenithOptimedia has appointed Maita Consulta as director of strategic resources.

ZenithOptimedia has appointed Maita Consulta as director of strategic resources
ZenithOptimedia has appointed Maita Consulta as director of strategic resources

Consulta joins from Universal McCann (UM), where she was assistant vice-president for research and insights. She was also previously UM research director and VP of UM Connections.

The move reunites Consulta with ZenithOptimedia chair Venus Navalta, also formerly with UM. 

ZenithOptimedia staff from Singapore and Malaysia are currently in the Philippines for a company-wide teambuilding event.

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