Kim Benjamin
Feb 26, 2018

What it's like to work on... the 2018 Winter Olympics

The Games are over for now, meaning a little breathing space for event organisers like Don Roelofs.

PyeongChang is over but Beijing is already gearing up for the next Winter Olympics in 2022
PyeongChang is over but Beijing is already gearing up for the next Winter Olympics in 2022

The 2018 Winter Olympics have closed in a flurry of giant snow globes, skating pandas and extravagent fireworks. Until the Winter Paralympics begins on March 8, South Korea can settle back down for a couple of weeks out of the spotlight. 

This marks the second time the Games have been held in the country, following the Summer Games in Seoul in 1988, and the majority of the action this year has taken place in the northeastern city of PyeongChang, with some events in coastal Gangneung. Over the course of the Games, 102 events have taken place across 15 sports, with around 3,000 athletes taking part.

Don Roelofs, owner of MICE firm KR Travel DMC, has more reason than most to be relieved the Games are over, having worked on preparations for the Olympics for the last four years. There are now around 30 people at his company dedicated to the Games, spread across three offices. They have a range of responsibilities, including sourcing venues, training facilities and accommodation for various sports teams and the media.

Don Roelofs, owner of KR Travel DMC

The agency secured the chance to work on the Games through word of mouth, when an existing client referred their services.

“Working on an event like the Olympics entails long preparation—so in one sense as an agency we are not facing a lot of competition as many came too late to the Games,” says Roelofs. “You need a thorough understanding of the area and good local contacts, particularly as PyeongChang is an isolated ski resort.”

Expectations, of both suppliers and visitors, have been a challenge to manage, admits Roelofs, particularly with regards to the price of lodgings. Many of his clients opted to stay outside the recognised Olympic accommodation given the high prices. “The government could have made pricing clearer,” he says.

Impossible pursuits

Stress levels have also run understandably high, as KR Travel had to race to complete a number of projects within a very tight time frame, but for Roelofs, ‘achieving the impossible’ has had its own rewards.

“One of the skiing teams requested a venue very close to the slopes but there is nothing there but small houses. We looked at these and got the go-ahead to turn them into a training area with makeshift bedding,” he says. “Working on PyeongChang 2018 is a blank canvas—we are creating something out of nothing. You have to be very creative, constantly thinking outside the box.”

While Roelofs maintains that more could have been done to promote the Games to the world, he believes the legacy from the event will provide an economic boost to the destination for some time to come. 


Related Articles

Just Published

2 days ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

2 days ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

2 days ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

2 days ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.