WEB BRIEFINGS: Online adspend in HK hits HK$135 million in 1999

The Internet Advertising Bureau Hong Kong (IABHK) has said that online advertising revenue in the SAR totalled HK$136 million (about US$17.7 million) last year. The finding was the result of a survey conducted independently by PricewaterhouseCoopers on behalf of the IABHK. Online advertising spend is likely to be much higher this year if the sharp uptrend of the past year continues into 2000. The spend in the final quarter of 1999 came to HK$58 million, a 241 per cent increase over the first quarter of the year. According to the report, the categories which led online ad revenues last year were consumer-related (51 per cent), telecom (16 per cent), computing (14 per cent), business services (10 per cent) and financial services (nine per cent). Banner ads were the predominant advertising vehicle accounting for 50 per cent of revenue.

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