AdForce is extending its online ad management and delivery feelers
to the mainland market, with a three-year deal with Media 999. The
affiliation with SoftMedia Consulting Group's advertising arm, Media
999, will marry Adforce technology to SoftMedia's lion's share of the
Chinese Internet market, ultimately providing advertisers in the region
with on-line marketing solutions, Internet advertising and traffic
generation. "We provide a homogenous technology product - unfortunately
not many Asian ad industry professionals can differentiate this
technology," said AdForce Asia-Pacific MD David Ho. Media 999 will help
us shape the China market by tapping into their own rapidly growing
marketshare, allowing us to deliver the complicated ad-serving
logistics." According to SoftMedia Consulting CEO, Mr Wai Wan Yip, Media
999's growth since its October set-up in Beijing, has resulted in
monthly revenues of US$90,000; spiralling to January figures
pushing US$950,000. "Consumer markets in China are changing -
they are hungry for product and service information on the Internet and
we provide the advertising channels for local language websites," he
said.
