Oliver McAteer
Apr 11, 2019

'We wanted to zig while the sports world zagged': VaynerMedia on Dwayne Wade's Budweiser ad

VaynerMedia focused on the NBA star's off-court achievements to celebrate his last game.

Dwyane Wade is one of the greatest basketball players of all time. But that doesn’t matter. At all.

Not when one compares it to the immeasurable impact this NBA star had off the court.

From the time when he gifted money to Merrilyn Beard-Breland after a house fire swallowed up gifts for her grandchildren, to when he dedicated his 201718 season to Parkland School shooting victim Joaquin OliverWade touched people’s...

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