The new drive is aimed at tackling a lack of awareness on the part of consumers who do not equate the movie company’s stable of animated stars with the Warner Bros brand.
The series of three print executions, developed by Hong Kong-based Bravo Asia, show the company’s stable of stars working on the iconic Warner Bros shield, from building the shield, transporting it and finally, erecting it.
“Consumers have high awareness of the Warner Bros shield, but they don’t transfer the equity that they have with the characters to the shield, ” said Aaron Lau, CEO of Bravo Asia.
