The new brand aims to shift perceptions of the VTC’s curriculum away from being overly technical, focused on the construction and engineering sectors.
According to The Brand Union managing director Debora Chatwin, the new identity is designed around the core idea of “transformation”. It is part of a wider brand programme that The Brand Union began in April of this year for the VTC, which includes positioning strategy, brand architecture, visual expression and staff engagement.
According to The Brand Union managing director Debora Chatwin, the new identity is designed around the core idea of “transformation”. It is part of a wider brand programme that The Brand Union began in April of this year for the VTC, which includes positioning strategy, brand architecture, visual expression and staff engagement.
The new visual identity and language will be seen in different communication touch points including VTC’s websites, prospectuses, campus signages, marketing events, new business cards, collaterals and annual reports.
“The VTC is far too traditional, and the education section is highly competitive with local and overseas institutes offering sub degree programmes, distance learning courses, online education service platforms,” said Chatwin.
The new logo attempts to represent “the turning point in every learner’s life when they are given the right opportunities”. The VTC is also aiming to position itself as a parent brand to its other linked institutions, such as the Youth College, and Chinese Cuisine Training Institute.
