Visa Hong Kong launches Olympic campaign

HONG KONG - With the one year countdown just days away, Visa has embarked on a new Bates Asia 141-developed push to capitalise on its sponsorship of the upcoming 2008 Olympic Games in Beijing, with a new 'Team Visa' platform featuring four local Hong Kong athletes aimed at reinforcing the brand's association with the Games in the eyes of consumers.

‘Team Visa’ includes windsurfer Chan King Yin, Li Ching (table tennis), Sze Hang Yu (swimming) and So Wa Wai (athletics, Paralympics). Today’s unveiling also sees the launch of ‘Team Visa’s online component, with the four athletes to feature in an extensive print and outdoor campaign over the next few months.

Rajiv Kapoor, executive vice-president, marketing, Visa Asia-Pacific said: “As longstanding sponsors of the Olympics, we wanted to support the movement at a grassroots level, to support and inspire the team and athletes of Hong Kong.”