Visa Hong Kong launches Olympic campaign

HONG KONG - With the one year countdown just days away, Visa has embarked on a new Bates Asia 141-developed push to capitalise on its sponsorship of the upcoming 2008 Olympic Games in Beijing, with a new 'Team Visa' platform featuring four local Hong Kong athletes aimed at reinforcing the brand's association with the Games in the eyes of consumers.

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now