“The ad was presented at 9.30am, approved by 11.30am, the art work was finished at 3pm and approved and dispatched by 5.30pm,” said the creative team behind the ad.
TBWA predicted the media would go nuts over the story. And they were right.
Cars were covered with sand and the amount of people going to the car wash was "phenomenal", the agency said. And with more people using their Visa cards to get there cars washed, 'Go dust' was born.
The campaign continues the global marketing push for the Visa card.
.jpg)
Credits:
Project Go Dust
Client Visa Australia
Creative agency TBWA
Executive creative director Garry Horner
Art director Gary McCredie
Copywriter Wesley Hawes
Group head Nitsa Lotus
Exposure Print
TBWA predicted the media would go nuts over the story. And they were right.
Cars were covered with sand and the amount of people going to the car wash was "phenomenal", the agency said. And with more people using their Visa cards to get there cars washed, 'Go dust' was born.
The campaign continues the global marketing push for the Visa card.
Credits:
Project Go Dust
Client Visa Australia
Creative agency TBWA
Executive creative director Garry Horner
Art director Gary McCredie
Copywriter Wesley Hawes
Group head Nitsa Lotus
Exposure Print
