Visa Asia-Pacific maintains status-quo

Visa has confirmed that, despite the shift of its US advertising business from BBDO, there are no plans for a similar change in Asia-Pacific. "Within Visa, each region makes autonomous decisions on which agency they use," said a Visa spokesperson. "In Asia Pacific, we are very satisfied with BBDO's performance and have recently renewed their contract for another year, along with those of our other agencies of record, namely OMD our regional media buying agency and Asatsu in Japan." The company recently moved its US$340 million US account to TBWA\Chiat\Day, after BBDO picked up the US$600 million Bank of America creative business.