Upstream was referred to Barbie owner Mattel via its Malaysian partner RanTau PR, which handles Mattel’s public relations in Malaysia and organised the Barbie celebration event in that market last month.
The two-week Barbie Pink Celebration Fair commences 28 May at the Takashimaya Square in Ngee Ann City, in time for the school holiday period in Singapore.
The two-week Barbie Pink Celebration Fair commences 28 May at the Takashimaya Square in Ngee Ann City, in time for the school holiday period in Singapore.
The agency will be responsible for hosting the media launch event and will drive publicity for the Barbie Pink World merchandising showcase and event.
Upsteam Asia works on the Fiat account in China and is working on the Fiat 500 car model’s 50th anniversary. The team has tied this anniversary with Barbie by providing15 Barbie pink Fiat 500 limited editions which will be sold in Singapore. One will go to the winner of a lucky draw held at the anniversary.