Emily Tan
Jul 5, 2012

UPDATED: Exclusive interview with Nigel Bogle on Publicis' BBH acquisition

GLOBAL - Publicis Groupe has acquired the Bartle Bogle Hegarty (BBH) network from founders Nigel Bogle and Sir John Hegarty and their partners, but the agency famous for its black sheep icon and "When the world zigs, zag" mentality will retain its independent streak even as it becomes a wholly owned subsidiary, Bogle told Campaign Asia-Pacific this afternoon.

Nigel Bogle

Publicis already held 49 per cent of BBH shares. The holding company also announced that it has acquired 100 per cent ownership in NEOGAMABBH in Brazil34 per cent from BBH and 66 per cent from that agency's founder, Alexandre Gama and his partners.

The Board of  the  BBH holding company will consist of three members of the Publicis Groupe Management Board Maurice Lévy, Jean-Yves Naouri and  Jean-Michel Etienne...

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