Bare stands for 'beauty, arts, recreation, and entertainment'.
The front cover for Bare's 'virgin issue' features Aubrey Miles, model for local retail giant Bench, posing in striking red underwear.
"We did not want to go the FHM route. We don't want to be a copycat," said Bare executive editor Philip Cu-Unjieng, referring to the sexy title targeted at male readers.
"What we had in mind was something unique. Something like Flaunt in the US and Black and White in Australia. A co-gender magazine that appeals to the young, hip crowd aged 20 to 35.
"We want our magazine to have a sensuous undertone, yet be tasteful and classy."
Of the magazine's 102 pages, about half is dedicated to sexy photographs of men and women. The rest of the pages contain the usual party and society shots, columns on music, arts, fashion, television, books, and snippets about the models, among other things. Columns have suggestive titles.
For example, the traditional 'foreword' was replaced with 'foreplay'.
"In the beginning, there was a lot of resistance from agencies, particularly those with foreign principals. But our shoots are stylised, so they were reassured," Cu-Unjieng said.
The magazine's initial circulation is 30,000 copies, distributed mainly in Metro Manila. Bare is Stargate Publication's third title. Stargate was started in 1999 with People Asia, which features showbiz stars and celebrities. In 2002, it launched Young Star.