Spinach Advertising wins Ansell condoms account

The appointment, will see Spinach working across Ansell’s sexual health and wellbeing brands, focusing on brand strategy and creative campaign development to ensure Ansell maintains its dominant market position.

On appointing Spinach, Nicole Adey, associate director, sales and marketing, Australia and New Zealand, Ansell, said, “With such a trusted and respected reputation, combined with innovations that are truly reshaping the category, we are really pleased to be partnering with passionate teams like Spinach who share our ambitions".

Craig Flanders, Spinach co-founder, was equally excited about the partnership. “This is a great appointment for Spinach," he said. "This category is undergoing a lot of changes making it very dynamic right now, and it’s a fascinating area from a consumer behaviour point of view. We are very much looking forward to applying what we know to help Ansell consolidate its dominant position.”