Design and production companies Jack Rouse Associates and BRC Imagination Arts, whose projects include Walt Disney World, Legoland and NASA's Kennedy Space Centre, have been tapped to give three of its mainstay attractions - Images of Singapore, Fort Siloso and the Merlion - a new spin.
All these are part of a S$30 million (about US$16 million) programme to revamp the island as the leisure destination of choice over the coming years.
Sentosa started addressing an image problem about a year ago, when it became evident that visitorship was lagging due to a stale product and high entrance fees. Fees have since been simplified and reduced, while brand consultant Tequila was employed to reposition the island. New image and tactical campaigns were launched, conceptualised by Tequila and designed by local agency, City Life, to rekindle interest in Sentosa.
Tequila has been retained to take the revamp into the next lap.