Sony Ericsson taps Saatchis for global brief
Sony Ericsson Mobile has appointed Saatchi & Saatchi London to handle its US$93 million global advertising account after a competitive pitch. <BR><BR> Saatchi & Saatchi won the business after pitching against DDB London, McCann Erickson and Publicis. It follows Sony Ericsson's split with Bartle Bogle Hegarty in July after differences of opinion regarding the creative direction of the brand. <BR><BR> BBH is understood to have been angered it was not informed that branding agency Wolff Olins would be working with Sony Ericsson until five months after its appointment. <BR><BR> <a href=" http://www.brandrepublic.com/home/article/591892/saatchi-saatchi-wins-50m-sony-ericsson-global-account/">Click here for Brand Republic</a>
