“Very often, our customers are outdoors without easy access to the latest film schedules. With m.shaw.sg, they can now rapidly check and buy their movie tickets on their smart phone or mobile devices with ease,” said Terence Heng, VP of media.
M.shaw.sg only needs a web browser to function, which is built into all smartphones. It was built from the ground up to be cross platform compatible and as such does not require downloading as it is not an app.
“The challenge that we faced was how to effectively squeeze 300-800 seats into a small mobile device screen and yet provide our customers with a good seat selection experience. So we are excited to introduce Real Select, the world’s first mobile ticketing engine that graphically shows the full seating plan and allows them to select every seat they want on a small screen,” Heng added.
M.shaw.sg allows the actual purchasing of tickets and not reservation, thus eliminating the need and hassle of collecting tickets half an hour before a film starts.
