Atifa Silk
Feb 6, 2017

Simon Bolton and Tim Greenhalgh: Exclusive interview

THE ATIFA SILK INTERVIEW: Consumer-experience specialist Fitch’s leadership duo is on a mission to put human feeling back into brand-marketing.

Tag team: Bolton (left) and Greenhalgh are pushing a research-based, data-driven approach to enhancing consumer experience.

Against a backdrop of economic uncertainty and political unrest, Rodney Fitch created Fitch in the UK in 1972. In doing so, he formed a business that would come to be at the vanguard of what is the design industry.

Today, Fitch is ambitiously designing the future, bucking a trend that’s seen the demise of many branding consultancies around the world. In Asia, the firm, led by Andrew Crombie as CEO of Southeast and North Asia,...

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