May 21, 2004

Reebok zones in on Indian women

Reebok has launched the first of its Woman's World stores in Delhi, marking the first time that Reebok International has taken the concept outside the US.

Subinder Singh, managing director, Reebok India, said further similar concept stores are planned We intend to have 10 Woman's World stores across major metros by the year-end. The stores will be positioned as a lifestyle resource for fitness inspiration. The company is also planning an aggressive advertising campaign, which would cover both print and outdoor, created by J. Walter Thompson India. Reebok International has always been known for its emphasis on getting the right product mix...

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