Portfolio, which was founded in 1998 and has 70 staff, will drop its name in favour of Publicis Modem Korea. Founder and CEO Heewoon will continue to run the agency.
Korea becomes the seventh Publicis Modem operation to launch in Asia, seven months after the first office opened in Singapore in December.
Arlene Ang (pictured), regional MD of Publicis Modem noted: “This acquisition gives Publicis Modem access to the Korean market, one the world’s fastest growing marketing in digital advertising. It also strengthens our network of offices in Singapore, Kuala Lumpur, Hong Kong, Beijing, Taiwan and New Delhi.”
Nissan, Estee Lauder, Microsoft, Epson, Prudential and Marriott International feature on Portfolio’s client list.
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