This is MPAA's first Philippines PR directive, and the brief extends to shoring up support for the trade association's DVD rewards campaign.
Edelman Taiwan coordinates the regional strategy for the eight-country campaign.
PRWEEK: MPAA ties with EON to stamp out DVD piracy
MANILA: The Motion Picture Association of America (MPAA) has appointed EON to increase public awareness of the effects of DVD piracy and to handle the launch of its DVD rewards campaign in the Philippines. The agency acquired the account through its affiliate status with Edelman.