"We feel the bar needs to be raised in terms of the interactive work in Asia right now," said Simon Bond, regional director of Proximity Asia.
"As a region, Asia has great designers and coders, but we need to improve the standard of our strategic thinking and development of consumer insights if we are to be recognised on a global level."
Rotondo has worked in New York with agencies such as Wieden & Kennedy, Deutsch, Interbrand and TAG, McCann Erickson's digital arm, where he worked across key accounts such as Absolut, Coco-Cola, Nikon and Levi's.
He created the highly-recognised Levi's webfilm, '501 Uncomplicate', that won AdWeek's Top Ad of the Year award last year.
Neo, meanwhile, has worked with iXL and Goldstein & Associates in the US, and Formul8 and ICLP in Singapore, on interactive projects with Tiffany, Estee Lauder, Merrill Lynch and BMG.
