PRIVATE VIEW: Stephen Ward, chairman and executive creative director of TBWA Hong Kong
McDonald's - This television commercial is based on the award-winning martial arts movie, Hero, produced by China's leading film producer, Zhang Yi Mou. The TVC highlights McDonald's latest scratchcard promotion in Greater China in which everyone wins something, apparently. Overall, good production values and well shot.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features