Kanokporn Nitheranont, OgilvyOne managing director, said the agency would provide branding, PR, rela- tionship and direct marketing services to the airline. Phuket Air plans to launch flights to nine destinations in Asia and Europe, including London.
?To change its image from a domestic to an international carrier is our main task,? added Kanokporn. The agency has also been tasked to extend its branding exercise to markets where it will fly into, to generate traffic for return flights to Bangkok. The carrier, which uses Boeing 737 for domestic routes, has taken a fleet of Boeing 747s for international flights.
Phuket Air lines up OgilvyOne for overseas debut
Phuket Air has tapped OgilvyOne to change its image from a domestic to international airline as it moves to launch overseas services in June.
