The 'Power of outdoor' campaign is reminiscent of an earlier and
highly-awarded outdoor effort by The Economist, which had witty messages
on buses and other outdoor options. Like The Economist, MediaNation's
house campaign was created by Ogilvy & Mather, and is running on more
than 200 buses from the Kowloon Motor Bus and New World First Bus
fleet.
The campaign carries simple messages to draw attention to some of the
unique benefits of bus advertising, while also promoting MediaNation's
new corporate name.
Mega rear bus backs read: "if you miss this ad, there'll be another any minute". The campaign is expected to go beyond buses to billboards, metro stations and kiosks.