The global network will tap into sister agencies Digitas and Publicis Modem to provide integrated solutions for online and mobile communications.
“There is growing demand from MS&L’s clients for sophisticated, market-specific digital communication programs in most areas of the world,” said Mark Hass (pictured), MS&L’s CEO.
“There is growing demand from MS&L’s clients for sophisticated, market-specific digital communication programs in most areas of the world,” said Mark Hass (pictured), MS&L’s CEO.
“While the content of the many digital techniques we use is tailored to different markets and cultures, the ability to share strategies and best practices across borders will be key to our clients’ success and the agency’s continued digital leadership.”
In Asia, Jaideep Shergill, partner with Hanmer MS&L in Mumbai will oversee MS&L Digital's expansion in Asia, supported by Harriet Gaywood, account director with MS&L Shanghai, and Tony Tan, senior account manager, MS&L Singapore.
The digital practice will be led by Jud Branam, head of MS&L’s BlogWorks, and Michael Pierlovisi, head of MS&L France’s Digital PR practice, in the US and Europe, respectively.
