In line with the brand positioning of Motorola phones as innovative and edgy, the '3G Here' campaign targets two groups: the chic and fashionable; and the tech-savvy. It includes print, TV and below-the-line. All creative features the heart-shaped campaign logo, with slogans such as 'Get video streaming Here' and 'Download games Here'.
"We wanted to capture the minds and interests of target audiences by establishing a strong link between Motorola and the music and entertainment element," said Lena Goh, regional PR and marketing manager, mobile devices sector, South Asia.
Motorola to push 3G technology in A-P ad campaign
Motorola has launched a campaign to demystify and highlight the benefits of 3G technology in Singapore and Australia, with plans to expand into other Asian markets, including Malaysia and Indonesia, later this year.