Mindshare India has announced a rejig of leadership roles.
Harsh Deep Chhabra takes on the role of senior vice president, Mindshare Fulcrum. Premjeet Sodhi who previously held the role has moved to Wavemaker as chief growth officer. Chhabra was previously vice president, Mindshare Fulcrum.
Ajay Mehta, formerly, vice president, Content+ has been appointed as senior vice president. Mehta will take on national responsibilities for entertainment and sports (ESP), branded content, Music and IP creation along with the experiential marketing practice. His responsibilities also include South Asia Content+ mandate for Unilever.
Nikhil Mayne has been appointed vice president, Content+. His mandate includes developing the social media practice and driving the creation of content that powers performance marketing. He will also drive the ESP and branded content practice for m/SIX India.
Samraat Kakkar, who was driving digital for Mindshare North and East, will take on the role of vice president, Neo India. Neo partners Mindshare in driving integrated solutions for clients across brand and demand.
Amin Lakhani, COO, Mindshare South Asia, said, “We at Mindshare strive to keep our clients ahead of the curve and our people agile and integrated. All these leaders have proven their abilities to deliver desired outcomes and beyond even in challenging situations. I am positive that the new structure will help us achieve maximum impact for our clients and create more value for our teams.”
MA Parthasarathy, CEO, Mindshare South Asia, said, “As the industry is staring at unexpected times, it is imperative for us as an agency to be future-ready. We are delighted to have such experienced leaders within the agency, who are future-focused and skilled to deliver disruptive business thinking for our clients”