MindShare A-P notches up US$100m in new biz

MindShare has made a record-breaking start to the year by notching up more than US$100 million in new business billings across Asia-Pacific in the first quarter of this year. This takes the media dependent's regional billings to more than US$5 billion across the region, including Japan. The new wins consist of about 70 separate pieces of business including 7-Eleven, Yahoo and Tom.com in Hong Kong; software solutions company SAP in Singapore; Johnson & Johnson pharmaceutical affiliate Xian Janssen and household appliance firm Guangdong Kelon in China; and President Foods and BAT in Taiwan. MindShare regional business director, Chris Walton told MEDIA, "The gains have been mainly in the dotcom, pharmaceutical, food, finance and babycare categories. "But the major issue is that more local clients are following the multinational lead and unbundling media." The fact that more local clients are coming on board shows that the discipline of media specialism is fast being recognised, Mr Walton said. And he expected media specialists to be in charge of more than 50 per cent of the media and planning spend in Asia-Pacific within two to five years from about 30 to 40 per cent currently.

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