The media company is the official free-to-air broadcaster of the racing event, and is leveraging its properties from press, radio to print and web platforms.
Placements in magazines start from under S$50,000 while through-the-line packages during the F1 season, with TV and press placements thrown in, will cost up to $150,000 and above.
Mike Jackson, MD, Asia-Pacific, for MEC Access, said he would see how the F1 packages could be “more than just a spot buy”, but flexible enough to meet the needs of the brands he represents.
“Rather than just a broadcast plan, we’d like to present MediaCorp with a brief and see how a bespoke package can be tailored for our clients to meet their specific objectives against defined audiences,” said Jackson.
“The brands we represent have to differentiate themselves in a cluttered environment and must interact and engage with F1 fans in a meaningful fashion - it has to be more than just a badging exercise.”
