TAIPEI: Leo Burnett Taiwan's interactive arm has won Procter &
Gamble's SK-II digital business from incumbent Ion Global (formerly Web
Connection), which held the account for the last three years.
The agency, which also handles above-the-line projects for SK-II, was
awarded the account based on its e-strategy presentation.
Leo Burnett Taiwan Interactive head, Larry Lok, said: "The e-strategy
and integrated brand synergy were the key insights that enabled the
agency to walk away with the business. We will lead with
consumer-relevant application for skincare customers, and then find
technology to suit those needs.
Most technology production companies tend to lead with the technology,
and hope that technology fits with the needs of its customers."
The agency will handle digital strategy and e-marketing, as well as
maintaining the website.
