MEDIA-I: Girls visit entertainment sites most

HONG KONG: When it comes to spending time online, girls just want to have fun. A recent survey by Nielsen//NetRatings found a disproportionate number of girls under the age of 17 visiting online magazines, entertainment and streaming media download sites. Yes.com.hk, hkflash.com and quickflicks.com registered the strongest skew towards young female surfers. The researcher found of all Hong Kong web surfers visiting yes.com.hk in April, the largest group were girls under 17, comprising 40 per cent of total visitors to the domain, and the strongest skew towards this group of all domains. The second, according to Nielsen//NetRatings was hkflash.com, with 35 per cent of its web surfer girls in the same age bracket. Quickflicks.com ranked third, with 34 per cent of its visitors from the target group. ACNielsen eRatings.com Hong Kong managing director, Hugh Bloch, said: "Of the top 10 domains with the strongest skew towards this young female group, six of them offer chat rooms and are entertainment or entertainment related. It is clear that girls in Hong Kong use the internet for more social and entertainment purposes thanany other group. They are also accessing online popular young magazines. In short, Hong Kong gals just wanna have fun." The researcher also found net surfers in Asia-Pacific to be the most active users of the web. It added the worldwide web population had grown to 390 million people, an increase of 10 million over the previous month. Bloch said: "Surfers in South Korea, Taiwan - and to a lesser extent Hong Kong - are still exhibiting behaviour typical of early internet markets. "This includes spending longer, browsing the web to learn the landscape and navigating from site to site. Over time, we would expect surfers in these markets to identify the sites which meet their needs."

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