MEDIA-I: FCB-Ulka snags two interactive India accounts
<p>MUMBAI: FCB-Ulka has won the Telco online business strategy and web </p><p>design business, following a three-way pitch. </p><p><BR><BR> </p><p>The agency also won the Telco Construction Equipment account, which will </p><p>be handled by FCB-Ulka's interactive unit. </p><p><BR><BR> </p><p>The Teleco account is worth US$280,000, according to FCB-Ulka </p><p>managing director, Anil Kapoor. </p><p><BR><BR> </p><p>He said the agency pitched against Rediff DY&R and Ogilvy & Mather. </p><p><BR><BR> </p><p>FCB-Ulka will handle the online strategy and web design work for Telco's </p><p>Indica Car. </p><p><BR><BR> </p><p>"We won the accounts because of our strategic thinking capabilities and </p><p>proven track record with other brands in the category," said Kapoor. </p><p><BR><BR> </p>
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