MEC Hong Kong was selected as the utility giant’s agency of record and will take over the account by the end of this month.
Zenith Hong Kong chiefs confirmed the loss, but stressed there would be no redundancies as a result. Meanwhile in Singapore, MEC will promote the city-state’s forthcoming Grand Prix in September next year, domestically as well as markets including Indonesia, India, Malaysia, Thailand, Hong Kong, Dubai and Bahrain.
MEC Interaction will build the Singapore Grand Prix website.