MEC wins CLP and Singapore GP

HONG KONG - MEC has ended ZenithOptimedia's four-year tenure on CLP's US$3 million Hong Kong media account and has been awarded international media duties for the Singapore F1 Grand Prix.

MEC Hong Kong was selected as the utility giant’s agency of record and will take over the account by the end of this month.

Zenith Hong Kong chiefs confirmed the loss, but stressed there would be no redundancies as a result. Meanwhile in Singapore, MEC will promote the city-state’s forthcoming Grand Prix in September next year, domestically as well as markets including Indonesia, India, Malaysia, Thailand, Hong Kong, Dubai and Bahrain.

MEC Interaction will build the Singapore Grand Prix website.