The campaign beat more than 165 entrants in a year that saw submissions open up beyond pay-TV, to include satellite, IPTV, mobile and terrestrial campaigns.
"While there are plenty of award shows that recognise creativity and talent, this show stands for finding innovative ways to redefine a traditional medium," said James Cheung, ECD at TBWA\ Hong Kong and chairman of this year's judging panel.
Meanwhile, Bates Asia took home the most category awards — Best TVC in Greater China and Best Use of Sponsorship — for its Heineken 'Are you in?' trade spot, which featured the Heineken Tennis Open.
The only awards not handed out were for Best TVC in India/South Asia and Best TVC in Southeast Asia.
