Lowe wins back Ridsect account from Euro RSCG

<p>KUALA LUMPUR: Lowe Lintas & Partners Kuala Lumpur has won the brand </p><p>and media planning account for the Ridsect range of coils, mat and </p><p>aerosol household insecticide, following a two-way pitch against </p><p>incumbent Euro RSCG. According to Lowe, its creative idea scored better </p><p>than the incumbent in focus group research. </p><p><BR><BR> </p><p>Ridsect, the market leader in the aerosol insecticide segment, was first </p><p>launched in Malaysia in 1955, and was acquired by Sara Lee Corporation </p><p>in 1992. Lowe managed the brand from 1992 until the account was </p><p>regionally aligned to Euro RSCG in 1998. Tan Chooi Khim, marketing </p><p>director of Sara Lee, said Lowe was picked because its idea was </p><p>"campaignable". </p><p><BR><BR> </p>