Imogen Watson
Mar 20, 2023

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game

The video game has been created by the Irish-founded agency to celebrate St Patrick's Day.

Irish agency recreates The Banshees of Inisherin as 8-bit arcade game

Irish experiential agency Cogs & Marvel has brought Oscar-nominated film The Banshees of Inisherin to life as an 8-bit arcade game.

The video game boils the film's plot down, having the player take on the role of Brendan Gleeson's character and embark on a quest for a quiet pint.

Throughout the video game, the player must elude his former best friend (played by Colin Farrell), dodge the "local gobshite", avoid the unavoidable neighbour and collect five bloody fingers.

The game features a number of characters alongside Gleeson and Farrell, including Jenny the Donkey.

The Banshees of Inisherin is an elliptical study of male friendship. It was directed by the Irish director Martin McDonagh and received nine nominations at the 95th Academy Awards, including best picture.

“It was an interesting challenge,” said Cogs & Marvel creative director Jon Hozier-Byrne. “How can you tell a complex story in the simplest narrative form?”

“St Patrick’s Day, like the film which inspired us, is an exploration of Irish socio-cultural identity. For one day a year, political and historical baggage is cast aside, leaving only bright green hats and drinking. We wanted to apply the same kind of dramatic over-simplification to such rich cultural material.”

“There was something really fun about taking such a dark, atmospheric piece of storytelling and representing it through the saturated optics of retro gaming. That juxtaposition is very entertaining to me,” he said.

Campaign UK

Just Published

7 hours ago

Jacquelyn Baker named CEO of Omnicom Commerce Group

EXCLUSIVE: The former VMLY&R Commerce chief experience officer replaces Sophie Daranyi, who is leaving to pursue opportunities in consulting and nonprofit work.

7 hours ago

Climate activists stage anti-greenwash protest ...

A coalition of climate organisations handed out cake to ‘congratulate’ the agency after the Advertising Standards Authority ruled its 2022 Shell ad broke greenwashing rules.

7 hours ago

Ad agencies and marketers fear hybrid working ...

A new industry consultation commissioned by Thinkbox says remote working is one of several barriers to creativity.

7 hours ago

‘They just want to bleed us dry’: Streamers ...

The restrictions curb the ways streamers can display sponsors and ads. Some are threatening to try other platforms in response.