The Marketing Store, which currently has offices in Shanghai, Hong Kong and Sydney, will handle above-the-line, merchandising and collateral.
“We are very impressed with their innovative thinking and experiential understanding of guests in our hotels,” said Gary Rosen, IHG Asia-Pacific sales and marketing SVP. “They have the entrepreneurial spirit, are very results driven, and are able to make a nice connection of creating great ads that are effective in driving sales.”
“We are very impressed with their innovative thinking and experiential understanding of guests in our hotels,” said Gary Rosen, IHG Asia-Pacific sales and marketing SVP. “They have the entrepreneurial spirit, are very results driven, and are able to make a nice connection of creating great ads that are effective in driving sales.”
IHG previously used multiple agencies across the region. The decision comes after the Intercontinental Hotel in Hong Kong kicked off a review of its F&B creative earlier this year, which included DraftFCB and Chandelier. It is thought that that process will be superseded by the regional review.
