IAS, SMRT, Singapore Polytechnic organise IMC Forum
Singapore Polytechnic, the Institute of Advertising Singapore (IAS) and SMRT Media jointly organised the Integrated Media Communication Student Forum to give tertiary students insights into the advertising world. Pann Lim, creative director at Kinetic; Vernon Vasu, IAS Council member and member of the Health Promotion Board; and Juliet Ng, SMRT Commercial’s marketing director, spoke about the industry, trends and advice to the crowd of 600 on 4 February.
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03/04/2013
Tan Yu Meng, director, Communications, Arts & Social Sciences (CASS) at Singapore Polytechnic welcomed all industry professionals and students in his opening address
IAS Council Member, Vernon Vasu of Health Promotion Board
The event was attended by over 600 tertiary students
Juliet Ng, marketing director at SMRT Commercial, shared the dynamics and changes of the industry and highlighted key digital out-of-home campaigns in SMRT environment
Pann Lim, creative director at Kinetic, engaged students with his creative philosophies and experiences
Industry veteran Tan Seok Hian of Starcom shared with the students on her concept of 'whole brain thinking'
Lou dela Pena of TBWA Singapore shared her tips on capturing target audience’s attention
Industry professionals shared their views on social media in an open discussion as students posed questions
From left: Kenneth Ang, senior lecturer from CASS, Singapore Polytechnic; Tang of Starcom; Tan from Singapore Polytechnic; Soh from Ninety Nine Percent; and Pena from TBWA Singapore
