HEADLINES: GSK tasks 141 with Zantac Philippines relaunch job
GlaxoSmithKline (GSK) Philippines has handed its through-the-line Zantac 75 brief to integrated marketing services agency 141. The assignment aims to relaunch the anti-ulcerant brand in a highly-competitive antacid market. A Zantac spokesperson said the company was looking for an agency which could "penetrate the antacid market, dominated by cheaper products".
