HEADLINES: Burnett tapped for McDonald's Indonesia creative
McDonald's has tapped Leo Burnett to handle the fast food chain's creative assignment in Indonesia. The business was previously with local shop Hotline. McDonald's now works with Burnett in seven major markets in Asia in addition to Indonesia - the others are the Philippines, Malaysia, Singapore, China, South Korea and Pakistan. Paddy Agape, McDonald's senior director of marketing, said it made good business sense to put "a broad swathe of our creative business with one agency within a region".