Headline: 'Out-of-the-box' OMD lands Esplanade media biz

OMD has won the media account for the Esplanade in Singapore. The Esplanade is a non-profit organisation which has positioned itself as the performing arts centre for everyone. Gan Boon Guan, managing director of OMD Singapore, attributed the win to the agency's out-of-the box strategy and consumer communication insight.