The campaign prevailed over fierce competition from three other entries, including two from Australiasia, which each won Gold Lions: MTV Networks Australia’s ‘Welcome Snoop’ by Lowe & Rivet; Lion Nathan’s ‘Speight’s Great Beer Delivery’ by Publicis Mojo Auckland; and, 7-Eleven’s ‘D’oh Thank Heaven’ by TracyLocke Dallas.
Of the 17 Gold Lions awarded, meanwhile, three came from Asia-Pacific; in addition to the Australasian winners, Beacon Communications’ ‘Voice of Endangered Birds’ for the Wild Bird Society of Japan also took home gold.
