The competition also salutes the 20th anniversary of original pop music in China, and aims to encourage 15- to 28-year-olds to write their own songs and music.
The winner will compete in the finale to be held in Hong Kong at the end of this year, competing against bands from the SAR, Macau and Taiwan for the title of All-China Super Band. The winner will receive cash prizes, a recording contract with Mei Ah Entertainment Group and opportunities for ad endorsements, but as well as the chance to compete in an international music contest as China’s representative.
“Band shows on this scale will attract a large segment of the young adult demography, thus providing the perfect platform for advertisers to market their brands to this high-spending audience,” said Richard Kwong, CEO of Strategic Marketing Group, which is managing the overall project and event logistics.
“We are targeting sponsors from categories such as beer and liquor, telecommunications, AV/PC, FMCG and leisure apparel.”
The naming rights for the event stand at HK$15 million (about US$2 million), while costs for main sponsors and co-sponsorship range between $4 million to $6 million.
The event is being driven by Mei Ah, along with Beijing-based concert organiser Chia Tai Ice Music Production and M-Bright Science & Technology Co for online support. Additional mobile, internet, and print advertising promotion for the competition is also scheduled.
The competition will officially kick off in Guangzhou on 21 April.