The move will cost UPS US$100 million.
"With direct control of our own network, we expect to strengthen our brand image through new product features, visible branding, as well as increased customer care," said Ken Torok, president of UPS Asia-Pacific.
In a bid to achieve higher visibility and build its brand presence, UPS plans to expand its fleet of branded trucks and uniformed drivers. "We also plan to enhance our package-tracking network and expand the shipping software options available," added Torok.
The company is also seeking to build its image from an express package delivery firm to one offering 'innovative services'. "Our theme is to provide a broad portfolio of innovative services that customers can access from a single source. These solutions can be as complicated as creating global cross-border visibility and clearance of international goods movements, or as simple as providing a signed proof of delivery," said Torok.
UPS will introduce a toll-free customer service hotline in January, in addition to a new series of customer engagement/promotional programmes.