Digital scroll is a cutting-edge component for central air-conditioning systems, which acts as a central processing unit to enhance fuel efficiency, while maintaining optimal indoor temperature conditions. The target markets include manufacturers of central air-con systems, property developers and luxury home owners. DDB Asia chairman Aaron Lau said: "We've been asked to create an image for the product and we'll be taking something like an 'Intel inside' approach as we develop a through-the-line campaign that will consist of trade marketing, CRM, direct and advertising."
Emerson - a client of DDB's in the US - positions itself as a global leader in technology and engineering solutions for customers in a wide range of industrial fields including electronics and telecommunications, process control, automation, heating, ventilation and air-conditioning and appliances and tools.
The group, which did not have an agency-of-record in China in the past, is the fifth largest foreign investor in the country.